Yes. Our lead tracking solution is GDPR compliant. It automatically excludes tracking visitors from the European Union and other GDPR-regulated regions. Additionally, the cookie tracking functionality is designed to meet compliance standards by avoiding the collection of personally identifiable information and respecting user consent protocols.

Yes. Our lead tracking solution is designed to be CCPA compliant. We automatically exclude data collection from California-based visitors and other regions that fall under strict data privacy regulations. Additionally, this solution does not store personally identifiable information without user consent and respects opt-out mechanisms as required under CCPA.

You can begin seeing results within minutes of a visitor being tracked. Our solution identifies up to 40% of U.S.-based users across both B2B and B2C segments. As more user journeys are tracked and connected over time, the quality of attribution and lead insights will continue to improve..

The data is sourced from a global data warehouse containing over 900 million individual profiles. This information is collected through thousands of verified, opt-in data partnerships. For instance, credit bureaus like Equifax, consumer databases, and digital engagement platforms. Each profile is privacy-compliant and tied to a device or browser through hashed identifiers. Allowing us to match website activity back to known users.

No. This tracking solution is lightweight and designed to load asynchronously, meaning it won’t impact your website’s speed or performance in any noticeable way.

Yes, this solution can identify both. Unlike many platforms that only provide company-level data, our solution can identify individual users—when matched to our global opt-in data warehouse. This includes names, emails, and device-level insights (when available and compliant), allowing for more precise B2C and B2B targeting.

You'll have access to detailed visitor insights, including page views, time spent on site, referral source, and specific pages visited. When matched, you'll also see user-level or company-level data such as name (when available), email, company name, industry, job title, location, and estimated employee count. This gives you a clear view of who’s engaging with your site and how.

Google Analytics or a CRM focus on anonymous traffic trends or known contacts. Our solution identifies previously unknown visitors by matching them to a global opt-in data warehouse. This allows you to uncover the actual people or companies visiting your site—even if they never fill out a form. You gain access to enriched profiles, behavioral data, and full journey tracking, giving you actionable intelligence to engage high-intent leads earlier.

Yes. Our lead tracking solution integrates seamlessly with popular CRMs and marketing platforms like HubSpot, Salesforce, Zoho, and others. This allows you to automatically push identified leads, enrich contact records, trigger workflows, and launch targeted email or sales campaigns—based on real visitor behavior and intent.

Our system uses advanced filtering technology to automatically detect and exclude bots, crawlers, and non-human traffic. This includes behavior-based analysis, IP reputation checks, and known bot signature detection to ensure that the data you see reflects real, high-quality human visitors—so you can focus on actionable leads, not junk traffic.

We use a combination of reverse IP lookup, device fingerprinting, and cookie-based identifiers to match website visitors to our global opt-in data warehouse. For company-level data, IP addresses are matched to known business networks. For individual-level data, we match hashed device IDs and behavioral patterns to profiles collected through verified, privacy-compliant sources—allowing us to identify users even if they haven’t filled out a form.

When a visitor uses a VPN or mobile network, it can limit our ability to accurately identify their IP address or match them to a profile. However, we still attempt to track behavior using device-level identifiers and cookies where permitted. We continue to build cross-session intelligence over time, improving recognition as more data points become available.

Yes. Our system respects user privacy and complies with applicable regulations. When available, cookie banners give users the option to opt out of tracking. Additionally, visitors from regulated regions like the EU and California are automatically excluded or anonymized to ensure compliance with GDPR and CCPA. We also honor browser-level privacy settings and Do Not Track signals where applicable.

Yes, it’s recommended. To stay transparent and compliant, we suggest updating your privacy policy to disclose the use of visitor tracking technology and the type of data collected. If you’re using a cookie banner, it should give users the option to accept or decline tracking cookies.

Yes. Our solution can track form submissions and other key conversion events. This allows you to see the full journey a user takes before converting, helping you attribute leads accurately and optimize your marketing efforts. Tracking can be integrated with your CRM, Google Analytics, and other tools for unified reporting.